Multicultural
Logit has long sought to gather the opinions and key insights of North Americans from all cultural backgrounds, through a number of different methodologies, products and services that are geared towards multicultural citizens.
Multicultural
Logit has long sought to gather the opinions and key insights of North Americans from all cultural backgrounds, through a number of different methodologies, products and services that are geared towards multicultural citizens.
Online
Phone
In-person
Qualitative
Ethnic Voice Accord (EVA)
Our Ethnic Voice Accord (EVA) is the leading provider of ethnic research in North America, growing to include the opinions of over 30,000 members. EVA’s unique capabilities include the ability to profile for religion and country of origin, allowing our clients to tap into the highly desirable new immigrant community.
We also provide support for multilingual phone interviewing in more than 30 different languages. Our centres are staffed with in-language interviewers that understand the needs and concerns of new citizens, while IVR technologies allow large scale phone research projects to be conducted at a fraction of the cost of traditional CATI.
Read more about Multicultural Services
Soban Ahmed: Helping clients help newcomers
Soban Ahmed has gone from joining the team directly from Humber College’s Research Analyst program in 2021, to supporting Logit’s largest client. After building rapport with project managers, Soban now […]
Big Picture: Researching Immigrant Markets
Immigrants bring a diverse range of skills, experiences, and cultural backgrounds to a country, and understanding their needs and preferences is essential for businesses looking to expand their customer base […]
Diversity and Inclusion in Sample Sets
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons. In this article, we will explore the importance of ensuring […]
Download our EVA Overview
Gain access to the opinions of new Canadians and tap into the insights of the multicultural marketplace in Canada.
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International Solutions
The Logit Group has localized experience in fielding studies in countries across the globe. Have an international project that you’re looking for help on? Online, in-person or over the phone Logit can help. Contact us today to learn more.
